I have learned a lot in this class. I learned how hard it is to grab people’s attention when writing your blogs, but anyone can do it. There is a lot of writing involved in promoting and marketing sports. All the blogs, media kits, articles, flyers, brochures, sponsorship agreements, liability forms, etc. Each one is different and you have to come up with those ideas and be creative to where people have never seen that before.

Sport marketers are going to have a hard time in the future for getting sponsorships. Many sponsorship companies are going green and also using technology to promote themselves rather than getting a sign at the local baseball field. Marketers are going to have to build a strong relationship with the company to try and get the sponsorship. They are also going to have to watch what sponsorships they get since all of the health issues for alcohol, smoking, etc. come out.

Kellogg’s will not renew its sponsorship contract with 14-time Olympic gold medal champion Michael Phelps. The company said that Phelps’ recent acknowledgment of marijuana use, and subsequent apology, was “not consistent with the image” of the company. Speedo announced the extension of an endorsement deal with world-record swimmer Michael Phelps through 2009. He is Speedo's richest swimwear sponsorship to date. They say the amount of money will help keep him motivated. Many companies use Olympics athletes, especially around Olympic time to promote their products. The moral clause aspect is good for the athlete to remember that they are in the eyes of the public. It also helps the image of the company.