The Future of Sport Marketing

Sport marketers are going to have a hard time in the future for getting sponsorships. Many sponsorship companies are going green and also using technology to promote themselves rather than getting a sign at the local baseball field. Marketers are going to have to build a strong relationship with the company to try and get the sponsorship. They are also going to have to watch what sponsorships they get since all of the health issues for alcohol, smoking, etc. come out.